Brought in by the director to help conceptualize these 13 short films for this international tourism campaign. And *interesting side note alert* I contributed lyrics to the score. Each video represents a time of the day and a corresponding attraction in downtown Dubai. Visitors to the site can click on the timeline to prompt the video content.

Videos directed by Gary Nadeau for Strawberry Frog.

Women make up 51% of the population. And yet, men still vastly outnumber women in high-level management and executive positions. The Girl Scouts decided that it was time to change this. And what better time than their 100th anniversary? I helped create their first-ever cause marketing campaign—we called it TOGETHERTHERE. It imagines a world where women are represented equally as leaders of business, community and country. And it encourages us to do our part. The campaign was coupled with the largest ever fundraising effort ($1 billion by 2020!) for girls in history which also adopted the name of our campaign. The caused was launched with prominent, inspiring women such as House Democratic Leader Nancy Pelosi and figure skater Michelle Kwan.

creative direction: Joe Tropiano, Andrew Dalsass copy direction: Chris Newkirk art direction: Vandna Cheena Jain

With Samsung’s quest to be the best-in-class contextual personalization marketer in the world, I co-engineered an approach to foster a more human and personal relationship with Samsung’s customer base. Each of these relationships would be nurtured through the power of data, automation and personalized content—ultimately leading to the realization that, “damn, Samsung is the brand that finally gets who I am, that listens to me... and that knows what I need, before I know I need it myself!”

Lung cancer recently surpassed breast cancer to become the #1 cancer killer of women, but few Americans seemed to be even vaguely aware of this startling fact. To raise awareness, mobilize women and kickstart the American Lung Association's efforts to fund new research, we created LUNG FORCE.

Partnering with CVS, we launched an education and fundraising campaign that, in just a few months, became one of ALA’s most successful campaigns ever. Our creative team brainstormed and branded the cause, then created the website and corresponding OOH advertising as well as experiential and social tactics that made LUNG FORCE both a rallying cry and a powerful movement.

Helped Foot Locker launch their new female-centric, lifestyle-focused concept stores by developing the overall branding and implementing in-mall advertising takeovers in Connecticut, New Jersey and Texas, where the first SIX:02 stores opened.

Learned I was a size 12 in women’s.

As the creative lead on Samsung’s CRM and email programs, my job was to establish a distinct voice, maintain a premium aesthetic and help my teams meet Samsung's target where they're at—their mobile devices—from campaign and product launch emails to one-off promotional emails.

I led the development of some synergistic launch campaigns that connect Samsung’s high performing emails to its powerful online presence.  These digitally engaging efforts not only capture the essence of the new products, but also are designed so that one platform “speaks” to the other. In each campaign, email and online work together to reach even more consumers during the product launch.

1. A targeted email customized with GIFs that speak to our recipients’ unique profiles, directing them to a digital experience where they can explore the possibilities that Samsung’s latest smartphone makes reality.

2. We introduced Samsung’s two new phones side-by-side in an email and on the landing page, the former directing the email recipient to the latter, which guides the user through the experience they chose via the email.

3. An email that lets the recipient to choose the device capabilities and features they care about that simply cuts to the chase and creates a customized landing page.

creative director: Chris Newkirk acd: Stephen Loveless creatives: Nicole Varvitsiotes, Zoha Abbas