This guy.

Creative leader, copywriter, brand marketer, creative strategist and comms specialist with more than two decades of experience in the weird and wonderful business of ideas. From integrated, digital and social brand campaigns to earned first activations and experiences to shopper, commerce and loyalty marketing. I’ve done—and do!—it all. Sometimes as the team leader, but always as a team player.

I’ve worked with and for creative shops, PR shops and below-the-line agencies including TBWA, Edelman, Razorfish and Golin. My job is – and has always been – to soak in culture, hack it, reinterpret it, use it as fuel. To inspire creative teams to think imaginatively and innovatively for the clients while inspiring my clients to think imaginatively and innovatively about their brands.

I’ve helped demystify electric vehicles for on-the-fence drivers from across the country.

I’ve walked would-be travelers through Canada’s northern lights.

I’ve invited consumers across the country to celebrate Bandaid’s 100th birthday.

I’ve helped convince young Americans that they need more candy in their lives.

I’ve helped define and refine the digital brand voice for one of the biggest brands on earth, Samsung.

I’ve helped create the first-ever national cause marketing campaign for the Girl Scouts of the USA.

And I’ve provoked the wrath of then New York City Mayor Bloomberg as one of the masterminds behind Trojan’s Pleasure Cart experience.

The list goes on, of course.

Before, between and during my years as a creative, I’ve been a bandmate, a songwriter, a DJ, a co-creator and producer of The Songs That Saved Your Life, a Sony Music Original, and a seller of vintage clothing. Best of all, I’m a dad. I’m drawn to noble causes and love a good Seinfeld quote, Smiths sing-along and soccer match.

Brands

(a partial list)

Band-Aid, Electrify America, TWIX, Samsung, Destination Canada, M&Ms, Pepsi, Mountain Dew, Axe, Johnson & Johnson, Pfizer, Trojan, Apple, Girl Scouts of the USA, Verizon, Snickers, Centrum, Nutella, StubHub, bubly, BMW, Combos, MilkyWay, Butterfinger, IHOP, Starbucks, 3 Musketeers, Singapore Tourism Board, Camarena Tequila, Kayak, eBay, New Amsterdam Vodka, High Noon Hard Seltzer, Panasonic, Crayola, Tic Tac, Baby Ruth, Downtown Dubai, American Lung Association, Six:02 (Lady Foot Locker), LifeScan, Kinder, Camfed, Rite Aid, Red Lobster, MdBy,Miss America, De' Longhi, Avis, Microsoft, Neutrogena, AARP, Humana, Angry Orchard, Brut, Dairy Queen, Wallaby Yogurt, Fritos, Mattress Firm, Amazon Prime Video, Medtronic