Combos and WWE are a match made in man cave heaven. Which is why they decided to partner on a second annual sweepstakes that allowed convenience store shoppers the chance to win more than 1,000 WWE prizes—including Wrestlemania tickets and a mother effing championship title belt! We made a game of it.

The matchup So, Combos were a little underwhelmed with the engagement from their 2017 edition. So we were tasked with elevating the experience. On a shoestring budget. No worries, I run with scrappy creatives!

The takedown Entering a sweepstakes is easy. So we made it hard. And fun as hell. Instead of employing a usual plug-and-play mechanic, we reinvented the sweepstakes. In fact, we gamified it. Combos Finishers features a killer retro 8-bit look and feel a la Mike Tyson’s Punchout, some fast-paced gameplay, and infinite levels. In truly integrated fashion, in-store POS and social drove fans and shoppers to our gamified sweeps.

The TKO In addition to a lift in convenience store sales across the short promotion period, over 153K users visited www.combosfishers.com–an increase of over 770% on the previous year’s site visits–averaging almost 5K visitors a day, of which almost 20% came back to the site between 2-10 more times. Altogether there were more than 65,000 sweepstakes entries.

creative director: Chris Newkirk creatives: James Best, Daniel Sumbang partners: Nevercenter, Prizelogic