There’s art. And then there’s the art of intentional artlessness. A space Combos can actually own. When there’s no budget and a laundry list of parameters, you just have to laugh. And invite everyone in on the joke. Which is how we cut through the noise and distraction of Z100’s Jingle Ball at Madison Square Garden. Our :30 “snack stranded” spot created for the event was deliberately goofy, low budget and featured the brand being YELLED and seen as many times as possible. Which the client of course LOVED.

creative director: Chris Newkirk creatives: James Best, Daniel Sumbang partners: iHeart