Launched MdBy, a new luxury photo book and gift brand at the time, by crafting resonant  brand messaging, a scrappy but spot-on hero video and lots of eye candy and informative content for use on owned and paid channels, organic social content, influencer amplification on Instagram and TikTok, and PR support. All md by me and my team of course. Across paid media and 3 sets of influencer content amplified over the course of 7 weeks, MdBy content outperformed projected impressions by 23.5% and engagements by 40%. The combined efforts introduced the brand to over 555K Instagram users and over 4.5M TikTok users. The launch further exceeded expectations with 44M+ impressions, 292K+ engagements, and 267K+ clicks.