Samsung Launch Campaigns

I led the development of some synergistic launch campaigns that connect Samsung’s high performing emails to its powerful online presence.  These digitally engaging efforts not only capture the essence of the new products, but also are designed so that one platform “speaks” to the other. In each campaign, email and online work together to reach even more consumers during the product launch.

1. A targeted email customized with GIFs that speak to our recipients’ unique profiles, directing them to a digital experience where they can explore the possibilities that Samsung’s latest smartphone makes reality.

2. We introduced Samsung’s two new phones side-by-side in an email and on the landing page, the former directing the email recipient to the latter, which guides the user through the experience they chose via the email.

3. An email that lets the recipient to choose the device capabilities and features they care about that simply cuts to the chase and creates a customized landing page.

creative director: Chris Newkirk acd: Stephen Loveless creatives: Nicole Varvitsiotes, Zoha Abbas