Samsung Mobile Personalization

With Samsung’s quest to be the best-in-class contextual personalization marketer in the world, I co-engineered an approach to foster a more human and personal relationship with Samsung’s customer base. Each of these relationships would be nurtured through the power of data, automation and personalized content—ultimately leading to the realization that, “damn, Samsung is the brand that finally gets who I am, that listens to me... and that knows what I need, before I know I need it myself!”