I helped turned Trojan’s unsold inventory into marketing gold. We gave away thousands of free vibrators from a converted hot dog cart in a couple of NYC’s erogenous zones. It was mass(-turbatorial) hysteria. Thousands of not-so-shy self-servers emptied their offices and flooded our activations as word spread across the City. When the mayor shut it down (the turnout demanded a permit on top of the one the City already issued us!), the press went nuts. And I, for a brief, shining moment, was the toast of all my ad-friends. It was such a climax that Trojan decided to take the Pleasure Cart on a national tour. Which certainly wasn’t in the original creative brief.

I led concept development.

press: Buzzfeed, NY Post, NY Post cover story, NY Post followup, NY Times, Business Insider, CBS NY News, Eyewitness News, CNBC, HuffPost, PerezHilton, NY Daily News, 1010WINS and more

awards: PR Week Product Brand Development Campaign of the Year; Gold Sabre; Bronze Anvil

creative direction: Joe Tropiano, Chris Newkirk copywriter: Chris Newkirk design: Heather Rosen, Andrew Kassl account magic: Jenna Marrone